"Cervejeira" is Me

The Campaign

Cervejeira: the woman who understands, makes, and appreciates beer.

A Google Search shows the difference between the terms cervejeiro and cervejeira. While the first result shows men in expert poses, the second offers a series of beer coolers. For International Women's Day, Ambev launched a movement seeking recognition and visibility for professionals working in the beer market. This search goes beyond the company's staff, which corresponds to more than 50% of women, but a claim of the entire category.

  

_{Press:
Clube de Criação São Paulo
Exame}