Barkz

Naming & Branding

Barkz is a company that helps pet product industries sell their products outside of Brazil, handling crucial details such as finding buyers, adjusting packaging, and ensuring everything complies with international regulations.

Barkz's visual identity reflects its origins as a family business, founded by a veterinarian who honored her dog, Téo. The brand conveys attentiveness, care, and trust, with playful visual elements symbolizing the company's loyalty to pets.

The naming study identified that the ideal name had to be short and easy to pronounce in both Portuguese and English, making it memorable and easy to understand across different markets. Additionally, it needed to have a clear and immediate connection to the pet world, ensuring a natural association with animals. Another key factor was adding a contemporary touch while maintaining its emotional appeal.